Beta Site and iOS App Launch

The last few months have been crazy, but well worth time and effort. As SX starts we’re excited to announce that the Austin Business Journal published a piece on hpn. Read the article here.

Half Past Now Enters Public Beta, Launches iOS App

Half Past Now, a free service designed to help users find quality events that interest them, is launching an iOS app and public site this Thursday.  Their product is built on the premise of authentic local event recommendations and a clean user experience.

Differentiating themselves from other event discovery tools, Half Past Now places a special focus on the tech, non-profit, fitness, foodie, and arts communities of Austin, while still incorporating live music events. Current experts or trendsetters include leaders in organizations such as Austin Fit Magazine, LiveStrong, Citizen Generation, Rogue Running, and the Good Music Club. Be on the lookout for SXSW event picks from these trendsetters. Additionally, Half Past Now’s platform features a powerful filtering system that enables users to quickly narrow down topics of interest.

Founded by two Texans who met at Sidney Lanier Middle School in Houston, Half Past Now has assembled a strong early-stage team. Marc Bhargava, a Harvard graduate and former McKinsey consultant and venture capitalist, co-founded Half Past Now six months ago with Michael Wei, a University of Texas Austin graduate whose past roles include being a project manager for Texas Instruments.  Alexis Neal, an events focused marketer, and Khoa Le, an iOS developer, round out the scrappy team. Based in Austin, Half Past Now has designed its platform to be leveraged on a national scale, but is first targeting Austin and its rich events scene.

Half Past Now’s goal is to become a one-stop shop for event discovery and an especially powerful tool for customized event recommendations.  Bhargava explains, “ Users shouldn’t have to check multiple blogs, email digests, local publications, and social media sites to understand what activities are going on around them.” Wei adds, “We solve this pain point by allowing you to filter by specialty tags that interest you, such as ‘kid friendly’, and follow the event picks of trendsetters and organizations you trust.”

As it gains traction, Half Past Now has the analytical capabilities to leverage big data to make customized event recommendations based on users’ interests, friends, and site activity. In addition to recommending events, the Company has the capabilities to recommend daily deals, special promotions, and the best ticketing options based on users’ data and stated preferences.

For now, Half Past Now is focused on letting authentic experts pick great activities for you and making finding something cool to do as easy as browsing its site or pulling out your iPhone.  Keep an eye on the site and the app as new improvements are unveiled in the upcoming week to simplify your SXSW experience.

Unique Features:

–       Map functionality allows users to find activities nearby

–       Trendsetter event picks in categories from electronic music to non-profit events

–       Clean filtration system allows users to find events that match specifications such as category, price, date, and apply specialty tags such as “kid friendly” or “free stuff”

About Half Past Now:

Half Past Now is an Austin based company dedicated to helping users find relevant events through an advanced tagging system and the authentic event picks of local experts.  The iOS app and site work in tandem to help users create impromptu plans or discover and bookmark activities in advance. Founded in 2012 by Marc Bhargava and Michael Wei, Half Past Now is currently in its Beta stage and only available in Austin.

– The halfpastnow Team

One thought on “Beta Site and iOS App Launch

  1. Just found you guys. Local guy in Austin and hope things progress quickly for you guys. An app/site like this is sorely needed and thrilled that you are starting up in Austin. Best of luck.

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